Marketing
Strategy & Planning
Whether you’re launching a new program or fundraising campaign, updating your brand, or promoting an event, we will partner with you to ensure you have an airtight strategy and plan that will reach the right people with the right message at the right time
- Audience identification, positioning, and message development.
- Channel delivery strategy, activation, and implementation.
- Community management protocols to ensure timely responses and interactions with followers.
- Paid social advertising campaigns targeting specific audience segments and objectives.
- Competitive analysis.
Digital Marketing
Digital marketing strategies to increase your online presence and engagement .
- Content Marketing: Creating and distributing valuable, relevant content to attract and engage your target audience.
- Email Marketing: Developing and managing email campaigns to nurture leads and drive engagement.
- Website Development: Designing and optimizing websites for user experience and conversion.
- Search Engine Optimization (SEO): Improving website visibility and search engine ranking.
- Analytics and Reporting: Tracking and analyzing marketing performance to inform strategy adjustments.
Branding
Your brand is more than just a logo. We help you uncover an authentic narrative that will define and reinforce your identity, vision, values, and mission.
- Identifying key brand attributes and developing messages to reinforce your identity.
- Brand audit to assess perception and identify areas for improvement or alignment.
- Brand guidelines development to ensure consistency in messaging, visual identity, and brand voice.
- Brand storytelling workshops for employees, brand ambassadors and advocates.
- Rebranding – Guiding you through process of updating brand identity and messaging.
Events
From inception to execution, we orchestrate memorable events that bring people together, whether virtual, hybrid, or in-person, leaving a lasting impression.
- On-site, virtual, or hybrid event strategy, communications, and execution.
- Speaker selection/coordination, logistics planning, and event promotion.
- Post-event evaluation and analysis to measure ROI and gather insights for future event planning.
- Relationship nurturing with journalists and media outlets.
- Networking opportunities and follow-up strategies to cultivate relationships with event attendees and stakeholders.
- Note: We have managed large events with prominent speakers, commencement ceremonies (including during the pandemic), small donor salons, alumni engagement events, grand openings and ribbon cutting.
Engagement Programs
Building bridges with stakeholders to nurture connections that drive mutual benefit and growth.
- Alumni Engagement: Creating and managing programs to keep alumni connected and engaged with your institution.
- Donor Relations: Developing strategies to maintain and deepen relationships with donors.
- Volunteer Engagement: Creating and managing volunteer programs to support your organization’s mission.
- Multi-channel programs, nurture campaigns, and strategic engagement initiatives.
- Data-driven segmentation and targeting to tailor engagement initiatives to specific audience segments.